2019 has been a breakout yr for podcasting. According to Edison Research’s Infinite Dial report, greater than half of Americans have now listened to a podcast, and an estimated 32% hear month-to-month (up from 26% final yr). This is the biggest yearly enhance since this knowledge began being tracked in 2008. Podcast creation additionally continues to develop, with greater than 700,000 podcasts and 29 million podcast episodes, up 27% from final yr.
Thanks to this rising listener base, huge corporations are lastly beginning to concentrate to the house — Spotify plans to spend $500M on acquisitions this yr, and already acquired content material studio Gimlet, tech platform Anchor, and true crime community Parcast for a mixed $400M. In the previous week, Google added playable podcasts to look outcomes, Spotify launched an analytics dashboard for podcasters, and Pandora launched a device for podcasters to submit their exhibits.
We’ve been going to Podcast Movement, the biggest annual business convention, for 3 years, and have watched the convention develop together with the business — reaching three,000 attendees in 2019. Given the elevated buzz across the house, we had been anticipating this yr’s convention to have a brand new degree of vitality and professionalism, and we weren’t dissatisfied. We’ve summarized 5 prime takeaways from the convention, from why podcast advertisements are onerous to scale to why so many celebrities are launching their very own exhibits.
Rise of superstar podcasters boosts listenership
We’ve formally entered the age of superstar podcasters. After early successes like WTF with Marc Maron (2009), Alec Baldwin’s Here’s The Thing (2011), and Anna Faris’ Unqualified (2015), prime expertise is flooding into the house. In 2017, 15% of Apple’s<a …