Amid a fury of lawsuits which allege that Apple has been purposefully slowing down older iPhone fashions in an effort to spur upgrades, the Cupertino-based firm at this time revealed a letter explaining its rationale for throttling CPU efficiency on older units. Apple additionally took the chance to apologize to prospects for what it categorized as a “misunderstanding.”
“First and foremost,” Apple’s letter begins, “now we have by no means — and would by no means — do something to deliberately shorten the lifetime of any Apple product, or degrade the person expertise to drive buyer upgrades. Our purpose has all the time been to create merchandise that our prospects love, and making iPhones final so long as doable is a crucial a part of that.”
After highlighting how batteries age and lose cost over time, Apple finally presents up some options for patrons offended in regards to the scenario. Specifically, Apple is lowering the price of an out-of-warranty iPhone battery substitute from $79 to $29. What’s extra, Apple mentioned that future iOS updates will present customers with extra data as to the character of CPU efficiency and battery preservation.
“At Apple, our prospects’ belief means all the things to us,” the letter concludes. “We won’t ever cease working to earn and keep it. We are in a position to do the work we love solely due to your religion and assist — and we are going to always remember that or take it as a right.”
The full textual content of Apple’s apology observe will be learn beneath:
A Message to Our Customers about iPhone Batteries and Performance
We’ve been listening to suggestions from our prospects about the way in which we deal with efficiency for iPhones with older batteries and the way now we have communicated that course of. We know that a few of you’re feeling Apple has allow you to down. We apologize. There’s been quite a lot of misunderstanding about this difficulty, so we want to make clear and allow you to learn about some modifications we’re making.
First and foremost, now we have by no means — and would by no means — do something to deliberately shorten the lifetime of any Apple product, or degrade the person expertise to drive buyer upgrades. Our purpose has all the time been to create merchandise that our prospects love, and making iPhones final so long as doable is a crucial a part of that.
How batteries age
All rechargeable batteries are consumable parts that turn out to be much less efficient as they chemically age and their capability to carry a cost diminishes. Time and the variety of instances a battery has been charged are…