• Apple CEO Tim Cook participated in a video interview with a Chinese school pupil who’s additionally a tech influencer within the nation.
  • The dialog touched on all the things from Cook’s ideas on innovation and new merchandise just like the iPhone 12 collection to the significance of China and Chinese shoppers to Apple.
  • Cook talked about how options like Night Mode had been influenced by Chinese shoppers.

Fresh on the heels of Apple reporting its highest-ever income in China in the course of the December quarter, and with Huawei persevering with to endure the residual results of the Trump-led ban on its merchandise, Apple CEO Tim Cook sat down with a Chinese school pupil for an interview. One that was much less a collection of probing queries and extra a little bit of a chat between Cook and 22-year-old Chinese college pupil He Shijie.

The dialog ranged from the iPhone app that Cook makes use of probably the most (moreover e mail, the Notes app), to Cook’s high-level ideas about Apple for the time being (2020 was Apple’s “high 12 months of innovation ever”). Cook’s questioner was clearly an Apple fan and didn’t attempt to disguise how a lot he loves the iPhone maker’s merchandise, however he nonetheless was capable of garner some fascinating insights from the CEO, together with some particulars in regards to the affect that Chinese shoppers have on the corporate’s merchandise.

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For instance, when Cook was requested to call any options developed based mostly on suggestions from Chinese shoppers, he responded:

“Oh, there’s a ton of options there which can be. You know, whether or not it’s particular keyboards, whether or not it’s QR code mode … 5G, in plenty of methods, was energized in China, as a result of China is thus far forward within the protection mannequin for 5G. Junction View in Maps, due to the advanced intersections and so forth. Night Mode was one other one the place the inspiration for Night Mode got here from China. Yeah, we get plenty of suggestions from China.”

You can watch the whole interview right here, which has subtitles in each English and Chinese.

As far as Cook’s feedback about final 12 months being Apple’s most progressive ever — despite the coronavirus pandemic — that was a reference to the discharge of all the things from the brand new iPhone 12 collection to new iPads, new Apple Silicon Macs, the Apple Watch Series 6, and way more.

He Shijie, who’s also referred to as He Tongxue, is a pupil at Beijing University of Posts and Telecommunications and a serious tech influencer in China. He now has…

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