Apple CEO Tim Cook tweeted early Tuesday morning that the corporate could be donating cash as a manner of serving to French officers rebuild the Notre Dame cathedral, which was badly broken in a hearth that broke out Monday and destroyed its iconic spire.

Various public officers from world wide rapidly chimed in with their remorse on the injury and paying honor to the traditionally vital landmark and main vacationer attraction in Paris. And together with Cook’s promise, greater than $600 million was pledged in 24 hours from corporations like L’Oreal, in addition to wealthy celebrities, who wish to assist rebuild the cathedral.

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The tweet from Apple’s chief govt doesn’t clarify to what extent the corporate will contribute funds, nevertheless it however additionally speaks to one thing bigger than the precise situation at hand — one thing we’ve been seeing play out at Apple ever since Cook was handed the reins after Steve Jobs’ passing.

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Inside and out, Apple has turned itself into some of the charitable of America’s main firms, with workers nudged to offer again and donate to worthy causes in a manner that wasn’t accomplished throughout Apple’s earlier years. Related to that, Cook has additionally been clear that he desires Apple to be seen as a drive for good, not principally a retailer of super-luxe shopper electronics.

That’s one of many areas Cult of Mac editor and writer Leander Kahney explores in his biography of Cook that’s out right this moment — the primary such biography of Apple’s famously secretive prime govt — and which underscores how deeply Cook cares about issues like ethics, privateness and the way an organization is perceived on the earth. For instance, whereas learning at Duke University’s Fuqua School of Business, Kahney’s e book Tim Cook: The Genius Who Took Apple to the Next Level notes that Cook determined to additionally take an ethics class as a part of his research, one thing thought-about uncommon and perhaps even not all that obligatory for an engineer.

“Cook needed to broad his horizons and develop a extra world view of engineering and enterprise,” the e book notes. “Even this early in his…

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