From AirPods to the HomePod, Apple in latest reminiscence has been affected by a variety of uncharacteristic product delays. Indeed, as a result of Apple has an extended historical past of solely saying merchandise after they’re primarily able to ship, the corporate has, as a rule, been capable of keep away from pesky and irritating product delays that usually go away customers dissatisfied.
Taking a better take a look at the difficulty, The Wall Street Journal observes that product delays are quick changing into extra of a rule than an exception for Apple. Going again to the start of Tim Cook’s tenure as CEO, the Journal observes that product delays have elevated markedly.
“Of the 70-plus new and up to date merchandise launched throughout Mr. Cook’s tenure,” the Journal notes, “5 had a delay between announcement and delivery of three months or extra and 9 had delays of between one and three months. Roughly the identical variety of merchandise have been launched throughout Mr. Jobs’ reign, however just one product was delayed by greater than three months and 7 took between one and three months to ship after the preliminary announcement, based on the Journal’s calculations.”
And whereas a few of Apple’s product delays are simple to brush off as insignificant — such because the comparatively minor delay that impacted the preliminary launch of Apple’s AirPods — more moderen examples are more durable to disregard. Take the HomePod, for instance. Originally scheduled to launch in December of 2017, the launch has since been pushed again to early 2018. In flip, Apple missed out on the busy vacation purchasing season and, consequently, probably ceded lots of energy within the sensible speaker market to rivals like Google and Amazon.
All that stated, it’s maybe necessary to not learn an excessive amount of into Apple’s latest product delays. After all, Apple’s most necessary product — the iPhone — tends to ship on time every yr. And although the iPhone X launched in November and never alongside the corporate’s iPhone eight fashions, Apple did handle to ramp up manufacturing a lot faster than many analysts initially anticipated.
It’s additionally price noting that Apple’s product line underneath Tim Cook is much extra expansive than what we noticed throughout the Steve Jobs period. What’s extra, Apple’s general consumer base is considerably bigger right now than at another level in historical past.
Under Mr. Cook, who oversaw manufacturing and operations earlier than changing into CEO, Apple’s product portfolio has greater than doubled since 2007, and now contains…