Apple at the moment is releasing up to date App Store Guidelines with the objective of clarifying the way it will strategy new applied sciences, like recreation streaming providers, App Clips and widgets, along with higher detailing its stance over how and when it should gather in-app purchases from sure classes of apps. The adjustments arrive at a time when Apple is battling in court docket with Epic over its necessities concerning using in-app purchases. The firm can also be seeing its App Store enterprise scrutinized by regulators over monopolistic practices within the U.S., E.U. and Australia, and elsewhere.
Some of the updates merely put to writing how Apple’s guidelines apply to applied sciences it’s introducing with its new cell working system, iOS 14, due out later this fall.
The revised tips (2.5.16) cowl new iOS options, particularly App Clips (slimmed down variations of an app with restricted performance), widgets, extensions and notifications. The tips require that the content material in all of these codecs be associated to the content material and performance of the principle app — so it may possibly’t simply be random further options. Also, they must be included in the principle binary (the principle executable file) and can’t embrace promoting.
One key change within the new tips (three.1.2 a) explains how Apple will strategy recreation streaming apps, like Microsoft xCloud and Google Stadia. The guidelines now say Apple will permit these providers to function on its App Store, as long as every particular person recreation title supplied by the service is submitted individually to Apple’s App Review for vetting and has its personal App Store itemizing.
Separately, the sport streaming service will have the ability to provide a “catalog app” the place clients are in a position to subscribe to the service itself. This catalog app will hyperlink out to the person gaming titles its subscription presents, and this will now embrace video games from a number of publishers. This is an analogous mannequin to the one which Apple already authorized for the third-party app catalog, GameClub. Though not a streaming gaming service, GameClub is a subscription-based service for traditional video games the place every recreation has its personal separate itemizing.
Apple says the explanation it desires to have particular person recreation listings is so it may possibly overview them for assembly its content material tips and phrases, and for ranking functions. In addition, this mannequin permits clients to price and overview every particular person title, too.
In follow, this alteration means clients might want to subscribe to the sport streaming service by in-app purchases inside…