Despite overwhelmingly constructive evaluations, the truth is that Apple’s HomePod hasn’t gained a lot traction within the market. Amid stories that HomePod gross sales have been disappointing and that stock has been piling up at some Apple retail shops, a brand new analysis report from Strategy Analytics appears to verify what we’ve recognized for a while now — the HomePod isn’t flying off the cabinets.
Apple after all doesn’t disclose particular HomePod gross sales figures, however Strategy Analytics claims that Apple in the course of the first quarter of 2018 bought 600,000 items, incomes it a market share of about 6%. In stark distinction, Amazon throughout the identical quarter bought an estimated four million Echo audio system, giving it a powerful marketshare of 43.6%. Following not too intently behind, Google in the course of the March quarter bought an estimated 2.four million Google Home audio system, ok for a 26.5% share of the good speaker market.
Speaking to the rising curiosity in good audio system total, Echo shipments yr over yr elevated by a powerful 102%. Google exhibited even stronger progress, with Google Home gross sales leaping by an astounding 709% over the past 12 months.
“Amazon and Google accounted for a dominant 70% share of world good speaker shipments in Q1 2018 though their mixed share has fallen from 84% in This autumn 2017 and 94% within the yr in the past quarter,” David Watkins of Strategy Analytics mentioned. “This is partly on account of sturdy progress within the Chinese marketplace for good audio system the place each Amazon and Google are at present absent. Alibaba and Xiaomi are main the way in which in China and their energy within the home market alone is proving sufficient to propel them into the worldwide high 5.”
The full quarterly breakdown will be seen under.
With the advantage of hindsight, it’s beginning to seem like Apple merely priced the HomePod too excessive. With a base value of $349, Apple’s good speaker is vastly dearer than competing merchandise from the likes of Amazon and Google. What’s extra, the HomePod was harm by stunted Siri performance. So although sound high quality on the HomePod is unmatched amongst different good audio system, it seems that a high of the road clever assistant coupled with ‘ok’ sound high quality is what customers are primarily eager about.
That mentioned, there are rumblings that Apple sooner or later could roll out a extra inexpensive model of the HomePod within the $150…