Apple merchandise had been extremely widespread this vacation season, based on new knowledge tabulated by Flurry. Specifically, the iPhone and iPad accounted for 44% of all new machine activations within the week main as much as Christmas. Samsung units, in the meantime, accounted for 26% of all new machine activations.
“Similar to final 12 months,” Flurry famous in a weblog submit, “44% of recent cellphone and pill activations had been Apple units. While Samsung dominates world market share, they fell quick because the present of alternative throughout the vacation season, with solely 26% of activated units within the lead as much as Christmas. Samsung’s activation price is up 5% from the 2016 vacation season, which may possible be attributed to the 2017 introduction of the Galaxy S8 after the late 2016 recall of their malfunctioning Note units.”
The chart beneath is somewhat telling. No one comes near competing with Apple over the vacations:
Even extra fascinating, although, is a breakdown of iPhone activations throughout particular fashions. Apple famously by no means breaks out gross sales figures for particular person iPhone fashions, so the info beneath not less than offers us a little bit little bit of a glimpse into how particular person iPhone gross sales stack up. As illustrated beneath, Flurry’s knowledge means that the three hottest iPhone units this vacation season had been the iPhone 7, the iPhone 6, and the iPhone X. Echoing what many analysts are saying, that knowledge additionally demonstrates that the iPhone X is promoting higher than any particular person iPhone eight mannequin.
“The prominence of the iPhone 6 is especially fascinating,” Flurry notes, “as Apple solely relaunched that mannequin to resellers in choose worldwide markets within the spring of 2017. It’s obvious that the patron concern for price remains to be important, because the iPhone 6 is usually marketed as essentially the most reasonably priced choice within the areas the place it’s accessible.”
That stated, it’s value noting that the info right here is simply from the week main as much as Christmas. In different phrases, it is probably not essentially the most consultant week to attract conclusions from as patrons may are usually extra price acutely aware when shopping for smartphones as presents than after they’re shopping for a tool for themselves.
As a remaining focal point, the next chart highlights the most well-liked type components of good units: