The Galaxy S9 might have been designated as one of the best new smartphone at Mobile World Congress 2018 final week, and it could have been the speak of the city within the weeks resulting in the present as effectively. But the true winner is Apple and its iPhone X. That’s why I included the iPhone X on my record of finest issues from MWC 2018 this yr, despite the fact that Apple doesn’t even attend the occasion annually.

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The iPhone leaks

Like clockwork, new iPhone information arrived throughout MWC from numerous sources. First got here the “iPhone X Plus” leak, then Bloomberg reported plus-sized iPhone X successor might be launched this yr with a brand new colour possibility in tow. During MWC 2018 week, we additionally discovered that Apple could also be engaged on new headphones, and cheaper MacBook Air is within the works. Every yr, Apple’s presence is felt at commerce exhibits like CES or MWC through a sequence of recent rumors.

On high of that, Apple launched an iPhone advert marketing campaign concentrating on Android customers throughout MWC, simply as Consumer Reports proclaimed the iPhone X’s digicam as one of the best there’s proper now. This occurred simply as Samsung unveiled the Galaxy S9 as a “reimagined” digicam. Consumer Reports’ high 10 didn’t even embody Google’s lauded Pixel 2 telephones, which was extremely stunning.

But wait, there’s extra.

The ‘humorous’ jabs

If opponents nonetheless mock you in any case these years, it means you’re doing one thing proper. I famous in March final yr when Samsung launched the Galaxy S8, the primary flagship to hit shops after the Galaxy Note 7 catastrophe, that Samsung shunned taking hits at Apple. Well, not anymore. Samsung mocked Apple throughout the Galaxy S9 press occasion no less than twice. Because Samsung.

But probably the most cringe-worthy anti-iPhone X remarks got here throughout Asus’s press occasion, which was in any other case fairly pleasant. Asus attacked the “Fruit Phone X” a bunch of instances, pondering it could may’ve been a fantastic advertising stunt. It wasn’t.

Which brings me to the primary motive why Apple gained MWC 2018.

The notches

Forget the rumors and the pokes from the competitors. What was evident on the present was that everyone nonetheless desires to mimic the iPhone after greater than a decade. And it’s not simply firms from China like Leagoo, Ouikitel, and UleFone which might be stealing Apple’s notched show design this yr.

Add to that Asus’s blatant iPhone clone above. LG can be into the iPhone X cloning sport in line with this LG G7 leak that surfaced throughout the present — the corporate…

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