Apple right this moment introduced a brand new editorial franchise known as Apple Podcasts Spotlight, which goals to focus on rising podcast creators within the U.S. The editorial crew at Apple will choose new podcast creators to characteristic each month after which give them outstanding display screen actual property within the Apple Podcasts app and promote them throughout social media and elsewhere. This will enable creators to achieve a wider viewers, much like how the App Store showcases a collection of beneficial apps and video games with giant banners on the high of its display screen.

The first Spotlight creator is Chelsea Devantez, who hosts the podcast Celebrity Book Club. On Fridays, Chelsea and particular friends together with Emily V. Gordon, Gabourey Sidibe, Ashley Nicole Black and Lydia Popovich will meet to debate the memoirs of “badass celebrity womxn,” as an announcement describes it.

The concept for the present started a 12 months in the past when Devantez was studying Jessica Simpson’s memoir and began recapping it on Instagram. The response from her followers prompted her to broaden the idea right into a podcast.

Upcoming episodes will characteristic Oscar-nominated author and producer Emily V. Gordon speaking Drew Barrymore’s “Little Girl Lost;” actress Stephanie Beatriz discussing Celine Dion’s memoir “My Story My Dream;” Leighton Meester on Carly Simon’s “Boys in the Trees;” and a particular Valentine’s Day episode the place Chelsea and TikTok star Rob Anderson learn Burt Reynolds’ and Loni Anderson’s competing divorce memoirs.

“Apple Podcasts Spotlight helps listeners find some of the world’s best shows by shining a light on creators with singular voices,” mentioned Ben Cave, Global Head of Business for Apple Podcasts, in a press release concerning the launch. “Chelsea Devantez has created a fun, vibrant space with Celebrity Book Club for listeners to gain new perspectives on the celebrities we thought we knew. We are delighted to recognize Chelsea and Celebrity Book Club as our first Spotlight selection and look forward to introducing creators like Chelsea to listeners each month,” he added.

Apple says future Spotlight creators can be introduced month-to-month from throughout a variety of podcast genres, codecs and places, and can usually concentrate on unbiased and underrepresented voices. The content material is previewed forward of choice to make sure high quality, however there are not any particular necessities concerning the podcast dimension and attain.

In basic, the brand new Spotlight creators will debut towards the entrance of the week, however the particular days are fluid to adapt to holidays, main cultural…

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