Along with the long-awaited introduction of Apple’s TV and movie-streaming service, the corporate additionally launched a brand new Apple TV app for iPhone, iPad and Apple TV.  The up to date design is supposed to make it simpler to seek out content material, irrespective of the supply — whether or not that’s Apple’s new TV channels service, Apple TV+, your iTunes library, cable or satellite tv for pc TV or different streaming providers, like Amazon Prime Video or Hulu.

The up to date app features a new “Watch Now” tab the place you may decide up the place you left off on present reveals, see solutions of trending and widespread content material, or dive into personalised suggestions that get smarter the extra you’re on the app.

The interface seems very like what you’d count on from a streaming service — with sections like “What to Watch” or “New and Noteworthy,” and reveals depicted by picture thumbnails.

When you discover stuff you like, you may add gadgets to your Watch Later listing.

Similar to Roku’s TV and flicks hub, The Roku Channel or Amazon’s Prime Video Channels, the Apple TV app may also provide a easy method to subscribe to premium channels.

With just a few clicks, you can begin a free trial to paid channels like HBO, Showtime, Starz, CBS All Access, Epix, Tastemade, Noggin and others, utilizing your saved cost data.

Above: Apple’s add-on TV “channels” 

To navigate the app, you faucet on the sections throughout the highest: Watch Now, Movies, TV Shows, Sports, Kids and Library. Some of those have had small modifications, as nicely.

For instance, the model new Kids expertise lets kids browse by their favourite characters, much like Netflix.

There are different good touches, too — like the power to skip reveals’ intros to get straight to the motion — and, in fact, you may nonetheless use Siri to seek out content material and management the expertise.

It’s within the Apple TV app the place Apple will start to showcase its new Apple TV+ programming, which incorporates reveals from large names like Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and others.

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” stated Eddy Cue, Apple’s senior vp of Internet Software and Services, in a press release. “We’re thrilled to provide viewers a sneak peek of Apple TV+ and can’t watch for them to tune in beginning this fall. Apple TV+ will likely be house to among the highest-quality authentic storytelling that TV and…

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