Last yr, the highest subscription video apps like Netflix and Hulu raked in a mixed $781 million, and that development is exhibiting no signal of slowing down in 2018. In the third quarter of 2018, U.S. shoppers spent an estimated $329 million within the high 10 subscription video-on-demand apps throughout the App Store and Google Play — a determine that’s up 15 p.c from the $285 million spent in Q1.
The knowledge is the newest in a brand new report from app intelligence agency Sensor Tower, which has been following the expansion of subscription video apps for a while. Last yr, for instance, it discovered that Netflix’s app topped the charts by way of income, compared with all the opposite non-game apps in the marketplace.
Netflix hasn’t fallen from its top-ranked place, the brand new knowledge exhibits. In truth, it’s persevering with to develop.
The app pulled in an estimated $132 million in shopper spending throughout the app shops in Q3, which is up 78 p.c from the $74 million spent within the third quarter of 2017.
However, Hulu is now rising quicker, the report discovered. It noticed subscription income bounce 86 p.c to $39 million, up from $21 million a yr in the past.
It appears some shoppers might have made the transfer to Hulu because of the additional money that they had available, because of dropping their HBO subscription.
The solely subscription video app that noticed income decline in Q3 was HBO NOW, which took in $41 million within the quarter, down 40 p.c from the $68 million in Q3 2017. But notably absent this quarter was the community’s largest draw, “Game of Thrones,” which had been airing at the moment final yr. A drop was anticipated.
The top-grossing chart of those subscription video apps for Q3 2018 seems to be similar to final yr’s by way of the apps included, and generally, even their rankings.
But two companies made strikes, the report says.
YouTube TV jumped from $three million within the year-ago quarter to $16 million in Q3 on Apple’s App Store, because of its expanded market penetration and shopper adoption. And ESPN Live Sports, which added in-app subscriptions in Q2, grossed $four.6 million within the third quarter, up 119 p.c from Q2.
Even CBS is doing properly, even if not everybody loves the brand new “Star Trek.”
Still, it seems CBS made a superb transfer by betting on followers’ devotion to the franchise, as U.S. shoppers spent $6 million within the app in Q3 2018, up 50 p.c from the $four million spent in Q3 2017.
The report’s knowledge contains subscription revenues solely, not refunds or in-app promoting revenues, Sensor Tower notes.