Though Netflix undoubtedly dominates the TV streaming panorama nowadays, the corporate continues to face elevated competitors from the likes of Hulu, HBO, Amazon, and — maybe in a couple of months — Apple. As loopy because it sounds, Apple is useless critical about moving into the unique content material recreation, with the corporate a couple of years in the past hiring former Sony execs Jamie Erlicht and Zack Van Amburg to spearhead the corporate’s video efforts. What’s extra, Apple has loads of money to mess around with and has already spent some huge cash buying an honest quantity of authentic content material from a slew of huge names.
With Apple poised to get into the streaming house, it’s solely pure to surprise if Netflix is in the least involved. As it seems, Netflix seemingly couldn’t care much less. And with good motive, there’s mounting proof that Apple’s TV initiative is disjointed with no clear overarching technique. At this level, it stays unclear when Apple will begin streaming authentic content material (March 2019 is the present rumor) and it additionally stays unclear how customers will entry stated content material. Our finest guess is that Apple will bundle its authentic content material with Apple Music.
Touching on this subject, Netflix content material guru Ted Sarandos lately had a couple of phrases about Apple’s TV initiative throughout an look on the Vanity Fair New Establishment Summit.
“I don’t have any concept what that Apple product goes to be,” Sarandos stated in remarks picked up by CNET. “I don’t suppose anyone does. I don’t suppose folks making exhibits for them have any concept.”
Interestingly, Sarandos’ remarks echo earlier experiences we’ve seen about Apple’s TV efforts, specifically that the complete initiative stays a piece in progress with no clear-cut plan of assault. What’s extra, Apple is reportedly eager on shying away from content material that options heavy drug use, extreme violence, or prolonged intercourse scenes. That’s all nicely and good, however the recognition of HBO’s Game of Thrones underscores that Apple shouldn’t restrict itself to strictly PG-13 model content material.
Later within the interview, Sarandos famous that Netflix doesn’t sometimes “put a lot give attention to any competitor.” Suffice it to say, Netflix isn’t in any respect involved that Apple — with its large checking account however — will be capable to adversely affect its enterprise.