Over the previous few weeks, the prevailing narrative surrounding the iPhone X has been that gross sales of Apple’s flagship system have been underwhelming. Not solely have we seen rumors alleging that Apple in current weeks has slashed iPhone X orders, disappointing income forecasts from a few of Apple’s key suppliers has solely fanned the flames of pessimism amongst analysts and business observers.
With Apple’s earnings report for the March quarter now behind us, I believe it’s honest to say that iPhone X gross sales are more healthy than maybe many had been anticipating. Now this isn’t to say that iPhone X gross sales have been by way of the roof. After all, with iPhone gross sales solely up about 2% 12 months over 12 months, it’s not as if Apple fully smashed current iPhone gross sales data. Nonetheless, Tim Cook throughout Apple’s earnings convention name revealed that the iPhone X has remained the corporate’s best-selling iPhone mannequin — week in and week out — because the system first launched again in November.
Of specific curiosity is that the iPhone X marks the primary time in years that Apple’s high of the road iPhone has remained the corporate’s high vendor.
“Since we split the line with the launch of iPhone 6 and 6 Plus in 2014,” Tim Cook mentioned, “this is the first cycle in which the top of the line iPhone model has also been the most popular.”
Cook added some extra element about iPhone X gross sales when requested concerning the sustainability of the iPhone X’s dear $999 beginning worth.
“On iPhone X particularly, Cook mentioned, “I believe it’s vital to perhaps emphasize once more one of many issues I discussed in my opening feedback, that clients selected iPhone X greater than another iPhone each week within the March quarter, simply as they did following its launch within the December quarter.
“The iPhone X is a beloved product. And so I think that it’s one of those things,” Cook added, “where like a team wins the Super Bowl, maybe you want them to win by a few more points but it’s a Super Bowl winner and that’s how we feel about it. I could not be prouder of the product.”
All informed, Apple’s 2017 iPhone lineup helped the corporate obtain a brand new file with respect to general monetary progress measured throughout the December and March quarters, with Cook noting the next:
iPhone’s second quarter efficiency capped an incredible fiscal first half with $100 billion in iPhone income, a rise of $12 billion over final 12 months, setting a brand new first half file and…