Apple would have you ever consider that it’s not beholden to such trivial issues because the market — roadmaps are lengthy and the corporate’s at all times completed its personal factor. But the XR appears like as a lot a response to the primary iPhone X than something.
Last yr’s flagship iPhone broke the $1,000 seal for the corporate. It was certain to occur, and positively premium opponents like Samsung had been racing in that route with equal or larger pace. And whereas the $1,000 flagship is only a reality of life for early adopters, whole gross sales numbers seem to haven’t hit the identical heights as some predecessors.
The indisputable fact that the telephone prices extra on a per unit foundation offset that, however shifting to an all-premium product portfolio for a broad swath of the corporate’s person base. That’s the place the XR is available in. Flashed onstage above in massive, brilliant colours, I couldn’t assist however be struck by the concept that the XR is, in its personal manner, the iPhone X model of the iPod Mini.
It’s cheaper, it’s smaller (than the Max a minimum of) and it’s obtainable in a broad array of neon swatches (blue, black, coral, yellow, white and Project Red). Perhaps it’s extra of a playful tackle the intense enterprise of being an iPhone — however extra importantly, for many customers, it’s a manner in to lots of the iPhone X’s premium breakthroughs with out having to spend an arm and a leg.
Better nonetheless, the XR seems just like the iPhone X (and, for that matter, the XS). And that’s the entire level. The gulf is way smaller right here than between the X and eight — from a purely aesthetic standpoint, a minimum of.
As we elbow each other out of the way in which in the usual post-Apple occasion media scrum, most of us had some hassle figuring out which was which, as they had been all unfold out alongside the identical lengthy desk. The supplies are completely different (stainless-steel on the XS), however the colours are the true giveaway at first look — nicely, that and the one digicam on the again.
Interestingly, the show is definitely bigger than on the XS. Not actually positive why Apple went that route right here, however as I speculated within the XS Max write-up, this might nicely need to do with provide chain points. It most likely simply made extra sense to stay with the iPhone X’s panel for the followup.
All of because of this the XR is a bit bigger than the XS in all dimensions. Here’s that breakdown:
iPhone XS: 143.6 x 70.9 x 7.7 mm
iPhone XR: 150.9 x 75.7 x eight.three mm
The XR positively felt a bit thick in-hand, although simply barely. Ditto for the burden, which is 6.84 ounces to the XS’s 6.24.