Last yr, an investor projected that Apple could be spending as much as $four.2 billion on authentic content material by 2022, but when the studies popping out now about what that content material will seem like are appropriate, the corporate might want its a refund.

A brand new Wall Street Journal article highlights a few of the tensions that Apple faces because it appears to be like to create a streaming media service within the age of Handmaid’s TaleHouse of CardsOrange is the New Black, Game of Thrones, and even The Marvelous Mrs. Maisel.

To set the desk, The Journal walked readers via a few of the points Tim Cook apparently had with Vital Signs, a title the corporate had acquired loosely based mostly on the biography of rap legend (and former head of the billion greenback Apple acquisition, Beats) Dr. Dre.

Reportedly, after Cook noticed scenes together with a mansion orgy, white traces, and drawn weapons the Apple chief put the kibosh on the entire manufacturing saying it was too violent and never one thing that Apple can air.

For Apple’s content material enterprise, gratuitous profanity, intercourse or violence are all verboten as the corporate tries to string the needle between being a extensively beloved producer of top of the range shopper items and purveyor of paid leisure to a public that’s more and more enthralled with blood and gore at its circuses.

In different phrases, Apple’s mores appear a bit of misplaced.

There’s an issue for Apple because it tries to sew collectively a studio whereas limiting itself to the leisure equal of cream of wheat. Plenty of different different know-how firms are gunning for that primary slot and studios are preventing for his or her very survival.

Money could speak in Hollywood, however artistic management, making certain an viewers for a present, and the continued viability of programming even have their place. Creators could discover that they’re way more snug wrapped in a quilt that has extra diversified programming the place their exhibits could also be buoyed by the success of different, darker programming that appeals to a broader viewers.

If Apple’s aversion to probably scandalous storylines is as excessive as The Wall Street Journal article makes it appear — requesting the removing of crucifixes from a set to keep away from offending spiritual sensibilities in an M. Night Shyamalan drama; parting methods with show-runners due to the “dark tone” they had been taking in a reboot of Steven Spielberg’s Amazing Stories and the large price range automobile for Jennifer Aniston and Reese Witherspoon; spiking the Dr. Dre present solely — it could not even be capable of area sequence as pleasing…

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