A brand new technology of entrepreneurs is rising to refashion the Los Angeles studio system for the digital age forming firms that combining live-streamed video, podcasts, and the newfound social media celebrities to craft leisure for a brand new breed of client.

Two of these startup founders, longtime Apple govt Cedric Rogers and former developer for VEVO and MLB digital Shaun Newsum, are actually pulling the curtains again on the primary fruit of their manufacturing studio, Culture Genesis, with the launch of TriviaMob — a brand new quiz present focusing on city audiences.

The two creators envision their firm as a mix of 106 & Park and Jeopardy with questions aimed toward cultural references for the Highsnobiety and Complex set.

TriviaMob gamers can win as much as $10,000 in money by competing individually or as a part of a bunch (or “mob”) to win collective prizes by tuning in and competing to reveals that stream each Sunday. Each participant has 10 seconds to reply 10 questions round artwork, music, science and historical past. Players that reply all the questions appropriately will get a share of the $10,000 prize and members who decide to be a part of the “mob” can earn factors for sponsored prizes.

For its foray into live-streamed appointment leisure, Culture Genesis has tapped Melvin Gregg, the influencer and star of Netflix’s American Vandal collection together with a bunch of … nicely… hosts together with former Miss USA contestant, Brittany Lucio; DJ Damage, the co-host of Sean ‘P. Diddy’ Combs’ flagship present, REVOLT Live; Jessica Flores; and TV host and comedic actress Dariany Santana.

Backed initially by Los Angeles-based accelerator MuckerLab and betaworks newest livecamp program, the 2 founders see Culture Genesis as tapping into the dual tendencies of gaming and cell expertise adoption in younger African American and Latinx communities. The founders cite statistics indicating that 73 % of African Americans and 72% of Latinx shoppers over 13 years-old determine as avid gamers.

“We’re constructing software program for an city, multicultural viewers that continues to guide and affect tradition — not simply within the U.S. however all over the world,” mentioned Rogers, in an announcement. “We see this influence growing in Hollywood but it’s not happening fast enough in Silicon valley. We want to accelerate this shift.”

While the enterprise mannequin mimics that of HQ Trivia, the once-popular quiz present whose success has waned even because it scored large features in enterprise fundraising — valuing the corporate at a…

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