The typical knowledge among the many tech cognoscenti has been that Apple lags behind rivals like Google and Amazon on the subject of its efforts in synthetic intelligence — that an Apple software like Siri, for instance, is definitely outmatched by Amazon and Google’s comparable digital assistants. And that Apple can also be self-hobbled, in a manner, on condition that the corporate has been so resolute in professing to gather as little of its customers’ knowledge as doable — knowledge that you simply sort of have to gather in an effort to prepare an AI system to discover ways to be helpful.

Apple, however, doesn’t intend to cede floor and or let itself be relegated to second-tier standing on the subject of AI and machine studying. For proof of that, look no farther than a brand new addition to its government group that the iPhone maker has simply introduced.

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Apple poached John Giannandrea from Google eight months in the past, the place he’d been in control of the corporate’s machine intelligence, analysis and search groups. It was a giant get when Apple introduced his rent earlier this yr, after which not lengthy after his rent Apple appeared to up the ante.

Giannandrea was tasked with main a brand new unit at Apple that mixed the corporate’s AI and machine studying efforts. It was the right match for him, on condition that earlier than his rent by Apple in April he’d spent eight years at Google, the place he helped make AI extra of a centerpiece in merchandise like Gmail and Google Assistant.

Now, he occupies an much more essential and higher-profile position at Apple. Today, the corporate acknowledged that Giannandrea has joined the chief group, reporting on to CEO Tim Cook. That places him alongside lots of Apple’s most highest-profile executives, like Angela Ahrendts, Eddy Cue, Craig Federighi and Jony Ive, to call a couple of.

In a press release about this information, Cook stated that “John hit the bottom working at Apple and we’re thrilled to have him as a part of our government group. Machine studying and AI are essential to Apple’s future as they’re essentially altering the best way folks work together with expertise, and already serving to our prospects reside higher lives. We’re lucky to have John, a frontrunner within the AI trade, driving our efforts on this important space.”

Giannandrea’s official title at Apple is Senior Vice President of Machine Learning and Artificial Intelligence Strategy. Apple says his group can also be serving to to reinforce the developer expertise with quite a lot of instruments that make it simpler to…

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