PodcastOne, the celeb podcasting community from the founding father of radio powerhouse WestwoodOne, is launching a free internet hosting platform for podcasters.
The Los Angeles-based syndicated podcasting platform, which counts athletes, politicians, discuss radio, and actuality tv stars like Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, Dan Patrick, Spencer and Heidi Pratt, Jim Harbaugh, Ladygang, Dr. Drew, Chael Sonnen, Rich Eisen, Barbara Boxer, is angling to get perception into potential new expertise via the enterprise.
“We will see which podcasts are performing effectively and provide them the chance to accomplice and develop with PodcastOne, and supply them with all of the sources the community gives, together with manufacturing, expertise reserving, promotion, a devoted gross sales workforce and extra,” mentioned PodcastOne chief govt, Peter Morris, in a press release. “As the main ad-supported podcast community, we’re embracing the over 700,000 podcasts on the market, and are right here to help the long-term development of unbiased podcasters.”
Called Launchpad Digital Media, the brand new internet hosting service is pitching podcasters a free platform together with limitless internet hosting; entry to analytics together with listenership, geography, and gadget information; whole possession of direct monetization channels for a podcast’s subscriber base, and full management over how podcasts are distributed by way of Apple, Spotify or different providers.
The firm can be billing itself as a discovery platform, providing free promotion for the providers varied podcasts throughout its personal community of widespread podcasting expertise.
“Over the years, people have shared with us how hard it can be out there in the desert of independent podcasting: you have to pay to host and get your podcast heard; you get no help in discoverability; you’re scared to leave and stop paying your hosting platform because you might lose your subscribers; and it’s virtually impossible to get noticed by a major podcast network who can help you take your hard work to the next level,” mentioned Morris, in a press release. “Launchpad was constructed with the unbiased podcaster in thoughts. We needed to assist clear up these issues… totally free.”
Since nothing is definitely free, and since PodcastOne needs to receives a commission, the catch is the corporate’s personal skill to insert pre- and mid-roll promoting into podcasts which can be hosted on the brand new service.
So podcasters can handle their direct promoting, however they offer PodcastOne the flexibility to fit in advertisements that the corporate chooses throughout any of the podcasts…