As anticipated, Apple this previous Monday formally introduced (Product)RED variations of each the iPhone eight and iPhone eight Plus. The announcement had been rumored for a while and successfully mirrors what Apple did final 12 months with its iPhone 7 lineup. While the addition of a purple shade choice for the iPhone eight would possibly lead to a modest uptick in gross sales, the underlying motivation right here is to boost cash to assist promote AIDS consciousness and analysis through the (Product)RED program. Impressively, Apple notes that its merchandise alone have already raised greater than $160 million for the trigger over the previous few years.

The snazzy new iPhone eight fashions will likely be out there for pickup at Apple retail shops this coming Friday, although pre-orders can already be put in through Apple’s web site. In the meantime, famous tech reviewer and YouTube persona Marques Brownlee was supplied with a overview unit to take Apple’s considerably new iPhone for a spin. Of course, there’s not likely a lot to overview right here because the iPhone eight in purple is indistinguishable from different iPhone eight fashions in each single means. Still, should you want a model new iPhone unboxing video to carry you over till Apple’s next-gen iPhone lineup will get launched, this video ought to do the trick.

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Right off the bat, and as is plainly evident within the video under, the shade of purple Apple used on the iPhone eight is jaw-dropping. While the purple iPhone 7 had one thing of a softer look, the purple iPhone eight virtually screams at you. With good trigger, Brownlee likens it to “Ferrari Red.”

Now how purple are we speaking right here? Well, the photograph under — which options the purple iPhone eight lined up to a couple different purple smartphone fashions — ought to offer you a good suggestion.

Even higher, Apple with this 12 months’s purple iPhone opted to make use of black on the entrance panel versus the white entrance panel Apple used on final 12 months’s (Product)RED iPhone 7. The black and purple shade combo ends in a fully beautiful aesthetic.

Brownlee’s full unboxing video may be considered under, and keep in mind — should you don’t need to shell out $700+ for a brand new purple iPhone, you possibly can all the time spend about $15 to make your present iPhone purple as a substitute.

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