Video gained’t begin rolling on Meg Whitman and Jeffrey Katzenberg’s new bite-sized streaming service with the billion-dollar backing till the tip of 2019, however expertise retains signing as much as come alongside for his or her journey into the way forward for serialization.

The newest marquee director to signal on the dotted line with Quibi is Catherine Hardwicke, who shall be helming a narrative across the creation of a man-made intelligence with the working title “How They Made Her,” in line with an announcement from Katzenberg onstage on the Variety Innovate summit.

Jeffrey Katzenberg and Meg Whitman announce the identify of their stealthy cell video startup

Hardwicke, who directed “Thirteen,” “Lords of Dogtown” and, most famously, “Twilight,” is becoming a member of Antoine Fuqua, Guillermo del Toro, Sam Raimi and Lena Waithe in an try to reply the query of whether or not Whitman and Katzenberg’s gamble on premium (as much as $6 million per episode) short-form storytelling is a quixotic quest or a quintessential viewing expertise for a brand new technology of media customers.

Katzenberg additionally revealed in a LinkedIn submit that Quibi could be engaged on a basketball-related collection with Steph Curry’s manufacturing firm. He wrote:

I introduced a brand new docu-series by Whistle known as “Benedict Men” coming solely to Quibi. “Benedict Men” shall be govt produced by Stephen Curry’s Unanimous Media and can give viewers an inside have a look at some of the distinctive highschool basketball groups in America at St. Benedict’s Prep in Newark, New Jersey.

St. Benedict’s Prep is an all-boys secondary faculty based on the core perception ‘What Hurts My Brother Hurts Me,’ and goals to foster a legacy of robust character, group, management, and religion. As one of many high athletic excessive colleges with a storied basketball program and the very best commencement charge in New Jersey, the collection will comply with the brotherhood of younger males who search to steadiness life in difficult environment.

In some methods, the massive journey backed by Katzenberg, the previous chairman of Walt Disney Studios and founding father of WndrCo, and each main Hollywood studio — together with Disney, 21st Century Fox, Entertainment One, NBCUniversal, Sony Pictures Entertainment and Alibaba Goldman Sachs — is the newest in an the whole lot outdated is new once more chorus.

If blogs reinvented printed media, and podcasts and music streaming reinvented radio, why can’t Quibi reinvent serialized storytelling.

Again and once more, Whitman and Katzenberg returned to an analogy from the early days…

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