If you ask a typical American teen what sort of handset they’re most certainly to purchase subsequent, it’s just about no contest by any means. The overwhelming majority, in keeping with Piper Jaffray’s semi-annual Taking Stock With Teens survey, are planning to purchase an iPhone. Which for a lot of of them will probably be an iPhone “once more,” since that’s additionally the model most of them have already got – and have been sticking with. Android telephones? Only round 10 % of American teenagers mentioned they’re planning to spring for a kind of.
Among the opposite attention-grabbing takeaways from the teen-focused survey: Of round eight,500 respondents, 82 % mentioned they personal an iPhone. That’s the best proportion the survey has ever recorded. Also, in keeping with Piper Jaffray analyst Michael Olson, the iPhone has room to develop into much more coveted by teenagers. The survey exhibits that 86 % of US teenagers anticipate their subsequent telephone being one in all Apple’s. That’s additionally the best proportion recorded by the survey, up from 84 % within the spring of this yr.
Is Apple dropping its mojo, as you steadily hear the tech press preach? It definitely doesn’t seem like it, judging from the preferences of youngsters for whom coolness is a extremely prized commodity. There’s additionally a knock-on impact at work right here. Some of the commentary right now across the survey outcomes recommend that the iPhone’s recognition amongst teenagers is likewise boosting the attract of the Apple Watch amongst that very same demographic.
Per Business Insider, counting on the information, Apple Watch is now second solely to Rolex when ranked by the watch model shoppers desire. And nearly 20 % of teenagers surveyed say it’s their favourite.
The survey outcomes have been drawn from responses from teenagers throughout 48 states with a mean age of 16. Respondents have been barely skewed male — 56 %, versus 44 % being feminine teenagers. Also, the typical family revenue of respondents was just a little greater than $68,000.
BI notes that whereas Apple has been a dominant smartphone model amongst teenagers for the previous 5 years, Piper Jaffray says that the proportion of teenagers who intend to buy a brand new iPhone is the best it’s ever seen.
“Overall, we view the survey information as an indication that Apple’s place because the dominant gadget model amongst teenagers stays intact,” Olson and Yung Kim, one other Piper Jaffray analyst, wrote.
Another perception from the Piper Jaffray information, which you’ll be able to see within the chart beneath, is how the hole is closing and…