• Apple broke a quarterly report for US iPhone shipments in Q2 2020 regardless of the results of the novel coronavirus pandemic on the worldwide and home economies.
  • In the second quarter of 2020, Apple shipped 15 million iPhones, in accordance with Canalys.
  • Apple now has an enormous 47.1% market share within the US, up from 40.eight% final 12 months.

The novel coronavirus pandemic has had far-reaching results on the worldwide economic system and triggered a recession within the United States, however you wouldn’t comprehend it taking a look at Apple. This week, market analysis agency Canalys shared its second-quarter estimates for US smartphone shipments, and whereas shipments declined total, Apple managed to hit a brand new home report with 15 million iPhone shipments over the three-month interval.

According to Canalys, Apple’s US market share rose to 47% on the power of the iPhone 11, up greater than 6% from the identical quarter in 2019. Meanwhile, Samsung inched from 22.three% to 23.2% in the identical timespan, whereas LG, TCL, and different manufacturers all noticed their share fall year-over-year by a number of proportion factors.

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Interestingly, whereas smartphone shipments have been down simply 5% year-over-year, the common worth dropped to $503, which is greater than 10% decrease than the common worth in Q2 2019. With that in thoughts, it appears probably that the second-generation iPhone SE performed a significant function in Apple’s record-breaking quarter, particularly with Apple asserting that iPhone income had solely elevated by 1.66% YOY in its third quarter outcomes final month.

“As the coronavirus pandemic pressured shoppers to remain at residence, 5G adoption within the US didn’t take off,” writes Canalys analyst Vincent Thielke. “Store closures and virus fears restricted interplay with demonstration fashions, tight shopper budgets additional constrained spending energy, and with scarce 5G community protection in American suburbia, shoppers noticed loads of causes to purchase a 4G system as a substitute. Despite the lackluster 5G roll-out thus far, robust service advertising and marketing in coming quarters can be instrumental in catalyzing a multi-year transition interval from LTE to 5G.”

Apple is anticipated to launch 4 new iPhone fashions this fall, all of which is able to characteristic assist for 5G networks, and all of which is able to value greater than $503. The iPhone SE and iPhone 11 aren’t going wherever, however will probably be attention-grabbing to see if the launch of 5G iPhone fashions can be sufficient to begin the broad transition to 5G units…

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