Hedge fund Jana Partners and California State Teacher’s Retirement System (CalSTRS) aren’t Apple’s largest shareholders, however they’re important nonetheless. And it’s these two entities that simply penned an open letter to Apple, urging the iPhone maker to take the lead on learning the impression smartphones have on youngsters and supply dad and mom improved software program instruments that will enable them to raised handle their youngsters’s entry to smartphone apps.

Apple launched years in the past options in iOS that enable dad and mom to tailor iPhone and iPad use to a toddler’s wants. However, the 2 organizations need much more iOS options that will give them extra granular management, according to a child’s growth.

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As TechCrunch explains, Jana and CalSTRS have about $2 billion in Apple inventory, which looks like a drop within the bucket in comparison with Apple’s whole market cap, which is $2 billion brief to reaching $900 billion proper now.

But Jana Partners managing director is Barry Rosenstein, the identical man who pushed Whole Foods to place itself up for gross sales. Meanwhile, CalSTRS manages the retirement advantages for public educators in California, and it’s the second-largest public pension fund within the US. So their voices do matter.

Rosenstein and CalSTRS’s director of company governance Anne Sheehan mentioned within the open letter that they labored with consultants to evaluation research that discovered hyperlinks between the usage of digital units and opposed results on well being, sleep, empathy, and focus.

The two organizations urge Apple to take extra duty and reinvent parental controls in iPhone and iPad. In their opinion, the present settings supply an “all or nothing” strategy, which lets dad and mom block or enable entry to sure options. They suppose Apple may take the lead in redefining parental controls in good units, to maintain up with latest research and attempt to forestall numerous well being points that could be brought on by smartphone addition:

As probably the most progressive corporations within the historical past of know-how, Apple can play a defining function in signaling to the trade that paying particular consideration to the well being and growth of the following technology is each good enterprise and the proper factor to do. Doing so poses no menace to Apple, provided that it is a software program (not ) difficulty and that, in contrast to many different know-how corporations, Apple’s enterprise mannequin is just not predicated on extreme use of your merchandise. In truth, we imagine addressing this difficulty…

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