The iPhone X could not have helped Apple shatter any quarterly gross sales data, nevertheless it’s nonetheless performing extremely effectively out there place. As Tim Cook famous throughout Apple’s latest earnings convention name, Apple’s flagship iPhone has been the best-selling iPhone mannequin each single week for the reason that system first hit retailer cabinets this previous November. All in all, the success Apple has loved with the iPhone X is much more spectacular given the system’s fairly hefty $999 entry worth.
In gentle of that, a brand new report from Counterpoint Research reveals that Apple in the course of the first quarter of 2018 noticed iPhone gross sales within the United States bounce by 16%. In stark distinction, general smartphone gross sales within the U.S. fell by 11%. The takeaway right here is critical: even in a market the place smartphone gross sales are slumping, Apple nonetheless manages to see an uptick in year-over-year iPhone gross sales.
Maurice Klaehne of Counterpoint Research provides:
Apple shipped a report 16 million iPhones for the primary time ever in a Q1 within the US. This is a 16% YoY enhance, with the OEM exhibiting continued success in taking share away from Samsung within the premium market house. It now instructions 80% of the +$800 worth band. Samsung’s gross sales declined four% YoY which point out weaker sell-through of their premium Galaxy fashions. Overall, Apple’s super-premium phase ($800 and above) accounted for 20% of US whole gross sales throughout Q1. Samsung contributed eight%. The $800 and above worth phase grew to 28%, a further three% share, over what we reported throughout This fall 2017. Google Pixel 2 fashions are stable sellers when on promo inside Verizon. Sales dip significantly when off promo. Volumes could be a lot greater if the Pixel was provided inside provider retail channels exterior of Verizon.
As to the top-selling smartphones within the United States, Counterpoint discovered that Apple’s iPhone eight took the highest spot with the corporate’s two iPhone X variants taking on the second and third sports activities. If this gross sales information is certainly correct, it might point out that demand for the pricier iPhone X is bigger in abroad markets than it’s within the United States. Still, it’s a win-win for Apple as varied iPhone fashions occupy 6 of the 10 spots on Counterpoint’s checklist of the highest ten best-selling smartphones within the U.S. final quarter. As a focal point, Samsung’s Galaxy S8 takes up the fifth spot, trailing each of Apple’s iPhone eight and iPhone X fashions.