Susan Prescott, Apple’s vice chairman of markets, apps and companies, has been at Apple since 2003. She labored with the corporate’s legendary co-founder Steve Jobs, and has witnessed such milestones because the launch of the iPhone and the iPad. Susan will probably be coming to TechCrunch Sessions: Enterprise in San Francisco on September 5 to debate Apple’s enterprise technique.
Prescott has been intently concerned in that from the earliest days of the iPhone, and as she instructed TechCrunch in a 2018 article on Apple’s enterprise technique, the corporate was fascinated with the enterprise as a possible market from the beginning. “Early on we engaged with businesses and IT to understand their needs, and have added enterprise features with every major software release,” she mentioned on the time.
When you concentrate on it, it was in truth the iPhone and the iPad that led to the Consumerization of IT and Bring Your Own Device actions, two big tendencies in enterprise IT that started within the 2011 timeframe. Later the corporate helped develop the enterprise additional by partnering with such enterprise stalwarts as IBM, SAP, Cisco, GE and most not too long ago Salesforce together with programs integrators like Deloitte and Accenture. Today, the corporate affords a variety of enterprise instruments together with Apple Business Chat and Apple Business Manager, an IT administration software for managing Macs, iPhones and iPads and the apps that run on them.
All of that provides as much as sturdy enterprise technique, and Prescott will talk about all of that and extra with TechCrunch editors. We’ll dive into Apple’s historical past within the enterprise and what it’s doing right now to reinforce that a part of its enterprise.
In all, Prescott has over 25 years of computing trade expertise. Before becoming a member of Apple in 2003, she labored for Adobe the place she had a variety of engineering, advertising and administration roles. Her final place earlier than becoming a member of Apple in 2003 was Vice President of product administration and advertising in Adobe’s Creative Professional Solutions group.
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