Shortly after Apple’s iPhone 11 occasion yesterday, the corporate posted a drastically condensed “supercut” of every part they introduced. Taking the 2 hour occasion and boiling it right down to a little bit over two minutes, they nonetheless handle to cowl nearly every part — from new iPads, to new Watches, to new iPhones. And they tucked a little bit Easter egg in there, whereas they had been at it!

Here’s the video:

First noticed by Gcarsk on the r/apple subreddit, it’s very a lot a blink-and-you’ll-miss-it kinda factor. Hell, you would possibly miss it even should you don’t blink, because it’s solely on display for a couple of tenths of a second. I needed to rapid-fire hammer the house bar to pause the video lengthy sufficient to seize the screenshot under. The frames flash on display riiiight after the narrator says “the best-selling PC” at across the 1:23 mark.

The frames jab on the traditional Blue Screen of Death that you just would possibly see when one thing goes actual mistaken on a Windows pc, asserting that “Error 09102019” (a nod to the occasion’s September 10th, 2019 date) has occurred:

See all of the numbers on the backside? If you acknowledge that as binary, you in all probability see the place that is going. A hidden message inside the hidden message!

Pop these right into a binary-to-ascii converter, and a brand new little bit of textual content is revealed. Don’t really feel like typing out all these ones and zeroes? Here’s the total textual content of the message:

Error 09102019

This is only a thought. But it could be good to have some kind of easter egg message in right here for the arduous core Apple followers that may cease the video.

01010011 01101111 00100000 01111001 01101111 01110101 00100000 01110100 01101111 01101111 01101011 00100000 01110100 01101000 01100101 00100000 01110100 01101001 01101101 01100101 00100000 01110100 01101111 00100000 01110100 01110010 01100001 01101110 01110011 01101100 01100001 01110100 01100101 00100000 01110100 01101000 01101001 01110011 00111111 00100000

01010111 01100101 00100000 01101100 01101111 01110110 01100101 00100000 01111001 01101111 01110101 00101110″

And — spoiler alert — the translated/decrypted textual content:

“So you took the time to translate this? We love you.”

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