Another analyst has Huawei overtaking Apple within the world smartphone rankings for the second quarter this 12 months. The newest figures from Gartner put Huawei forward on gross sales to finish customers in Q2.
Overall, Gartner says gross sales of smartphones to finish customers grew 2% within the quarter, to succeed in 374 million models.
The analyst pegs the Chinese smartphone maker with a 13.three% marketshare, saying it bought ~49.8M gadgets within the quarter, up from 9.eight% within the 12 months earlier than quarter — forward of Apple, which it calculates took an 11.9% marketshare (down from 12.1% in Q2 2017), promoting ~44.7M iPhones.
According to Gartner’s figures, Samsung additionally misplaced share year-over-year — declining 12.7% within the quarter.
The Galaxy smartphone maker retained its no.1 spot within the rankings, with 19.three% in Q2 (vs 22.6% within the equal quarter final 12 months) and ~72.3M gadgets bought. Though Gartner notes it’s being squeezed by “ever-growing competition from Chinese manufacturers”, whereas slowing demand for its flagships are squeezing its profitability. Not a contented mixture.
In latest years Huawei has been one in all a handful of Chinese OEMs bucking the development of a slowing world smartphone market. And Gartner’s knowledge suggests Huawei’s smartphone gross sales grew 38.6 per cent within the second quarter.
As we famous earlier this month, when different analysts reported Huawei outstripping Apple on smartphone shipments in Q2, the handset maker has constructed momentum for its mid-range Honor handset model whereas performing solidly on the premium finish too, with gadgets such because the P20 Pro (albeit whereas copypasting Apple’s iPhone X ‘notch’ display design in that occasion.)
“Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments,” stated analysis director Anshul Gupta in an announcement. “Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei’s key growth driver.”
For Apple the quarter was a flat one (zero.9% progress), although that’s to be anticipated given Cupertino constructions its cell launch cycle round a big-bang annual smartphone refresh within the fall, forward of the vacation quarter, somewhat than releasing gadgets all year long.
Even so, Gupta famous that Apple can be going through rising competitors from Chinese manufacturers, which in flip is amping up strain on the corporate to innovate its handsets to maintain more and more demanding shoppers completely happy…