Prior to yesterday’s AAPL earnings report, all of the hypothesis about iPhone gross sales was doom-and-gloom. Although analysts had been predicting that Apple would hit its steerage – and it could have been a dramatic shock if it had failed to take action – anybody studying the stories may very well be forgiven for pondering iPhone gross sales had been tanking.

In explicit, it appeared that the iPhone X was very removed from the success that analysts had earlier predicted.

The early speak was of a brand new ‘supercycle’ – that the novel new design of the iPhone X would result in the identical type of dramatic increase to gross sales we noticed when Apple made its transfer into larger-screened telephones with the iPhone 6. But that concept didn’t final lengthy, as subsequent stories suggesting that Apple was now halving its gross sales expectations for the quarter …


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