No matter how a lot polish and Apple magic the corporate placed on as we speak’s massive occasion, there was one unshakable fact that coloured the goings-on: telephones simply aren’t promoting like they used to. And in contrast to different industry-wide traits, Apple isn’t immune. The large-scale slowdown of smartphone gross sales has had an simple impression on the corporate’s backside line.

Casual observers could not have observed, however that harsh fact impacted almost each cellular announcement onstage as we speak on the Steve Jobs theater. Two parts specifically actually stood out, nonetheless:

  1. Content and providers taking heart stage.
  2. Apple rethinking how the iPhone is positioned.

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