Apple has lastly listened to its small, however slowly rising consumer base in India. The iPhone-maker at the moment introduced a variety of options in iOS 13 which can be designed to appease customers on the planet’s second largest smartphone market.

First up, the corporate says Siri now gives an all new and “more natural” Indian English female and male voices. The firm has additionally launched a bilingual keyboard, that includes assist for Hindi and English languages. The keyboard additionally gives typing predictions in Devanagari Hindi that may counsel the subsequent phrase as a consumer varieties and it learns from typing over time.

Additionally, the keyboard in iOS 13 helps 15 further Indian languages, up from seven earlier. The new languages are Assamese, Bodo, Dogri, Kashmiri (Devanagari, Arabic), Konkani (Devanagari), Manipuri (Bangla, Meetei Mayek), Maithili, Nepali, Sanskrit, Santali (Devanagari, Ol Chiki), and Sindhi (Devanagari, Arabic).

The addition of those options comes as Apple grows extra severe about India, a market the place it has about 1% of the smartphone market share, in keeping with analysis agency Counterpoint. Users in India have lengthy complained about Apple companies not being totally optimized for Indian native circumstances. Siri, as an illustration, has up to now provided restricted functionalities in India. And many Apple companies equivalent to Apple Pay and Apple News are usually not accessible within the nation.

The upcoming model of iOS, which can ship to a variety of iPhone handsets later this yr, additionally consists of 4 new system fonts in Indian languages — Gurmukhi, Kannada, Odia, and Gujarati. These will “help deliver greater clarity and ease when reading in apps like Safari, typing in Messages and Mail, or swiping through Contacts,” the corporate stated.

Additionally, there are 30 new doc fonts for Indian languages Hindi, Marathi, Nepali, Sanskrit, Bengali, Assamese, Tamil, Telugu, Gujarati, Kannada, Gurmukhi, Malayalam, Odia, and Urdu.

Apple says iOS 13 may also allow improved video downloading choice for patchy networks. It says customers can now set an optimized time of the day in apps equivalent to Hotstar and Netflix to obtain movies. Consumption of video apps is more and more skyrocketing in India. Just final week, Alibaba stated it was investing $100 million in its quick video app known as Vmate within the nation.

In current months, Apple has additionally improved Apple Maps in India. Earlier this yr, Apple Maps added assist for turn-by-turn navigation, and commenced to permit customers to ebook a cab — from Ola or Uber — immediately from…

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