At its annual conference in May, BlackBerry announced that BBM would go cross-platform.(Credit: Brian Bennett/CNET)
BBM was previously exclusive to BlackBerry users, and is much loved by the BlackBerry faithful. But by expanding it across platforms, BlackBerry is looking to take over the likes of WhatsApp, which has garnered more than 300 million users.
BlackBerry has attempted to rebrand BBM as more than a messaging service, positioning it as more of a social network.
It’s been a busy day for BlackBerry, which introduced the BlackBerry Z30 smartphone earlier on Wednesday. The Wall Street Journal reported that it may cut up to 40 percent of its workforce by the end of the year.
The original article was posted on cnet.com