Shaffer was the Studio director of Nike’s research and development lab, Innovation Kitchen, which worked on the popular Nike Fuel Band, a wristband that helps a user keep track of personal fitness habits.
The hire, which remains unconfirmed, comes amid wide speculation that Apple’s working on a wearable, watch-like device. Shaffer’s addition to the Apple team is sure to fuel speculation about the company’s progress on that product.
The original article was published in cnet.com
- Apple nabs Nike design director Ben Shaffer to work on wearable devices (macdailynews.com)
- Top Nike Fuel Band designer reportedly joins Apple (news.cnet.com)
- Apple hires one of Nike’s top Fuel Band designers to work on wearable devices (9to5mac.com)