Apple’s new iTunes Radio feature.
Apple may soon control even more of the user experience.
The Cupertino, Calif., electronics giant may be building its own content delivery network to deliver apps, software updates, and iTunes content to consumers, according to Dan Rayburn, principal analyst at business consulting firm Frost & Sullivan.
Details are pretty limited at this point, but Rayburn said Apple is in the process of building its network. It has hired many people experienced in building out large-scale networks, he said. It’s unclear what type of content Apple’s network will deliver, what areas it will service, and other factors.
Currently, Akamai Technologies and Level 3 Communications provide that service to Apple, hosting the content for the company. However, Apple may want to take that control under its own roof as it focuses more on its iCloud service. That could result in better service for customers, as well as allow Apple to exert even more control over its products.
“Right now they control the entire customer experience, except for the way content is delivered to their devices,” Rayburn said. “Since Apple does not own the last mile they won’t be able to have complete control, but having their own CDN would give them more control and security than they have now.”
Apple declined to comment.
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