Apple’s Worldwide Developers Conference kicked off with a bang on Monday, as CEO Tim Cook announced several data points in an attempt to prove just how successful his company is.
As he has in previous keynote addresses, Cook started his company’s presentation talking about Apple’s successes. Cook said that the company now has 9 million developers, representing a 47 percent jump compared with last year. In addition, there are now 1.2 million apps in the App Store and 300 million App Store visitors each week, and over 75 billion apps have been downloaded so far.
Cook was quick to point out that while computer shipments dropped 5 percent in the last year, Apple’s Mac shipments are up 12 percent, growing its user installed base to 80 million units. Mavericks, the OS X platform running on Macs, has been installed 40 million times, which Cook says, is the fastest adoption ever of any PC operating system.
Moving to iOS, Cook noted that his company has now sold over 800 million iOS-based devices. The iPod Touch has passed 100 million units sold; the iPad has reached 200 million units; and the iPhone has surpassed 500 million units sold. All of that has helped bring more customers to Apple. In the past 12 months alone, 130 million were new to Apple. Right now, Cook said during the keynote address, 89 percent of current iOS users are running his company’s latest launch, iOS 7.
The Cupertino, Calif.-based company holds only two or three major events a year, and WWDC is one of them. The annual confab for developers takes place June 2 to 6 in San Francisco’s Moscone Center, with about 5,000 lucky, lottery-winning app makers descending on the city. Apple kicked off the event Monday with its highly anticipated keynote event featuring Cook and other executives.
For Apple, this year’s developer conference comes at a critical time. Apple continues to sell millions of iPhones and iPads, but demand for the devices has started to slow. Google’ Android software, and particularly vendors such as Samsung, have been gaining market share and have made inroads in former Apple strongholds like education. Apple also hasn’t released any truly revolutionary products since the iPad in 2010, while rivals such as Samsung introduce new devices every few months.
Apple has used its WWDC keynote event as a chance to introduce new products in the past. But it more recently has focused on software, saving new mobile device announcements for separate events. The company is expected to launch many new devices in the fall as part of what it calls its “best product pipeline in 25 years.” However, concerns have emerged that Apple may have lost some of its innovation edge — a worry that Cook and his team have tried to quell by promising “exciting new product categories” for 2014.
This year, WWDC celebrates its 25th year. The first time around, Apple had 1,300 developers attend that event — a far cry from its 6,000 attendees this year.
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