-

IBM analytics show that iOS dominates online purchasing in both transactions and average sale values

Posted on Updated on

ios-ecommerce

Android might have the sheer weight of numbers, but when it comes to ecommerce, it’s iPhone and iPad owners retailers want to attract. Online shopping data compiled from Thanksgiving shopping yesterday showed that despite iOS devices in the US being outnumbered almost two-to-one by Android, it’s iOS devices that dominate online purchasing.

iOS accounted for a quarter of online purchases, compared to less than 7% for Android devices. Average order value was also higher, at $118.57 compared to Android’s $95.25 … 

The data was compiled by IBM’s Digital Analytics unit, which reported that overall mobile purchasing was up 25% year-on-year.

The greater financial value of iOS owners is likely to be front of mind for retailers when it comes to making decisions between support for Apple Payand rival mobile payment services, providing hard numbers to support the case made by Hitachi Consulting in a recent CIO magazine post that iPhone 6 owners are the affluent target retailers want to reach.

Apple has been adding new online partners as well as bricks and mortar stores to its Apple Pay platform, with tickets.com and the Disney Store app two of the most recent arrivals.

Via TechCrunch

by 

Related articles

Bill Gates heaps praise on Apple Pay
Bill Gates heaps praise on Apple Pay

Create app-specific passwords for iCloud
Create app-specific passwords for iCloud

Apple supplier GT's bankruptcy filing surprises even Apple
Apple supplier GT’s bankruptcy filing surprises even Apple
Power Poll Social All Articles https://applebytecrunch.wordpress.com/great-free-apps/gfa-gaming-zone/ ‎
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: